BC Clark Jewelers of Oklahoma created their own line of engagement and wedding rings. They requested art direction and a campaign for their new line. Being a family-run company, they wanted to honor their history. The brand was named after Benton Clark and Flora Edwards – the great, great grandparents that started the company in 1892. They wanted us feature Benton and Flora’s photographs and hand-written letters. This inspired a vintage art direction, but with a modern twist to appeal to younger buyers.