BC Clark Jewelers came to Traction wanting a booklet they can hand to brides-to-be that featured their product from their Bridal Registry section. This included a 3-day-shoot of product and a full booklet design. After some initial art direction, and with the help of my partner-in-crime, Remi Scott - then designer, currently Traction’s Art Director (and now bestie) - we set off to plan each shot and purchase the necessary props. Due to my tendency to be accident prone, Remi came in for the clutch on handling the designer products with her steady hand, while also being great collaborative partner. We created an effective system, making stations for each shot, and cycled through each scene in record time.

Chris Smith at Traction shot the photos on this project.