Each year, Earl’s Rib Palace creates four unique burger recipes they offer for a limited time. We usually created a logo for each burger, but in 2021, we decided to rebrand the promotion as a whole. I wanted a more playful brand that was reminiscent of a burger shop identity. I also wanted to update our photography style, and how we work it into our materials. This included getting more interactive with the food, and mixing graphics into the photography. But, in the end, the true challenge was getting that marinara burger to stay intact long enough to get a photo of it.