In 2019, BC Clark Jewelers obtained a 38.05 carat yellow diamond off the coast of Namibia. They then cut it into two diamonds: the “Heart of Oklahoma” Diamond, and the “Sol” Diamond. The main feature in the campaign was the Heart of Oklahoma diamond, weighing in at 18.92 carats (paying homage to BC Clark’s year of establishment – 1892). The project included invitations for a private events, engraving designs, magazine ads, and a microsite.

Featured below is the website and event invitation. Photography was taken by Tyler Smith and Chris Smith at Traction Marketing Group, and some photography was provided by Harry Kotlar.