Below is an identity for a child advocacy center: Mission Kids. They specialize in helping children of abuse get the help they need, and begin to heal. The concept was born from Mission Kids being light in the dark in children’s lives. Since the company is based out of Pennsylvania, I did some research on their state symbols. With the state insect being a firefly, I felt this symbol could represent the brand well. Additionally, the M + K nicely formed the wings of the firefly. In the end, it was a perfect icon that represented Mission Kids being a beacon in the dark, while embodying childhood innocence, and finally, being friendly and approachable for children who interact with Mission Kids.

Billboard copy was written by Macy Muirhead.