REI Oklahoma is a non-profit organization that helps homeowners and businesses get the loans they need to grow and thrive. REI aims to close access gaps in funding for Oklahomans to build better lives, businesses, and legacies. In 2024, REI came to ICG for a rebrand.

I wanted to keep the logo clean and fitting for the industry, but also mirroring the upward and positive momentum REI Oklahoma is creating in our state. I created the lettermark with an “R” that conveyed forward movement, and completed the mark with a subtle arrow. The arrow could then be used throughout the branding as a graphic or texture, as needed.