In 2021, Traction Marketing was presented with a challenge for this project: the engagement ring industry had changed over the past few years. Not only were people buying engagement rings online more often, but people are also moving onto alternative options. So it was time to step up our engagement ring advertising for BC Clark, and that's how You.Two. was born. BC Clark is a long-standing, family-run company that offers something these online companies cannot, and we really wanted to show that off.

The idea was to feature real-life customers of BC Clark, and tell their stories. When it came to product photography, instead showing new product, we photographed long-time BC Clarks' couples' rings, with all the wear and tear. We wanted to show the longevity of BC Clark customers: it's your grandparents' grandparents choice of jeweler.

This project included a podcast, a webpage, a TV Spot, and plenty of digital and print ads.