This was a visual rebrand and rename for a youth sexual health company originally called Thrive. We toyed around with a handful of different names, many of which you can see in the Unused Brands section.

Honestly works to the initiate, or “spark” the conversation around youth sexual health - where the idea for the brand mark came from. I used parts of the typeface to form the icon, and made the brand colorful, relevant, and friendly, to appeal to a youthful generation.